Daniela Högerl
Senior Employer Branding Manager @BESTSECRET Group
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WORK HISTORY
Senior Employer Branding Manager @BESTSECRET Group
Munich, DE
Building up a strong Employer Brand for BestSecret which is one of the fastest growing fashion tech businesses in Europe. As Senior Employer Branding Manager I am responsible for our Talent Management Strategy (e.g. Employer Value Proposition Development, Persona Marketing, Sourcing Strategies, University Marketing, Recruiting- and Image events, Social Media Marketing, Website, SEO/SEA.) About BestSecret GroupBestSecret Group is [a leading European / Europe’s most exclusive] members-only online destination for premium and luxury off-price fashion. With a permanent assortment of around international brands, BestSecret provides its community members throughout Europe with highly desirable fashion at attractive discounts. Its unique business model, tech-focused mindset and strong commitment to sustainability enables BestSecret to offer its customers a premium shopping experience and provide its brand partners overstock clearing at scale with low visibility. BestSecret Group generated preliminary sales of EUR 940-945 million in 2021 and currently employs around 1,700 people from over 80 nations. The Group draws on a heritage of nearly 100 years in the fashion industry and today is owned by Permira Funds and the founding families Schustermann and Borenstein.
EDUCATION
Fremdspracheninstitut der Landeshauptstadt München
Übersetzerin (staatl. gepr.), Französische und Englische Sprache mit der Fachrichtung Wirtschaft
Hochschule für angewandtes Management
Master, Medien und Onlinemarketing
Hochschule München University of Applied Sciences
Bachelor of Arts (B.A.), Human Resource Management
SKILLS
ABOUT DANIELA HÖGERL
A highly motivated and communicative Employer Branding professional with 4+ years of broad experience, including defining, interpreting and positioning employer brands authentically, successfully and sustainably with internal and external target groups. An empathic, solution-oriented consultant. Committed to giving clients an individual solution and building a partnership on it. A multi-skilled campaign manager with knowledge of a wide range about media, including development of communication and content strategies based on corporate needs, target group expertise (e.g. media usage behavior) and in-depth knowledge of the (global) media landscape Regarded for outstanding communication skills, individual perception and development of teammates, internal drive and performance orientation as well as management of sensitive and critical situations.
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