Daniela Gonzalez
International E-commerce Project Manager Direct-to-consumer @L'Oréal
Signup · Get unlimited contacts
WORK HISTORY
International E-commerce Project Manager Direct-to-consumer @L'Oréal
Levallois-Perret, FR
Au sein de la direction internationale digitale (DMI) de la marque de soins haircare luxe Kérastase, ma mission a été de mettre en place un nouveau projet de site E-commerce centralisé (nouveau programme D2C) en collaboration avec les équipes E-commerce et techniques groupe L\'Oréal ainsi que les équipes métiers (Marketing, CRM, content, sustainability, corporate). Garantir l\'optimisation de l\'expérience client sur nouvelle plateforme e- commerce B2C au niveau des fonctionnalités, services et e-merchandising (3 lancements). Cadrage, coordination, test des nouvelles fonctionnalités avec les équipes de Développement et Design Collecte des besoins d\'évolutions, spécificités locales et de leur priorisation avec équipes techniques Accompagnement et communication aux équipes de nouveaux process REALISATIONS : Définition de la roadmap features 2021 (+ 50 fonctionnalités) et priorités 2022 Coordination du lancement de 7 sites E-commerce B2C (US, Canada, EMEA X4, Australie) sur nouvelle plateforme centralisée SFCC Definition et optimisation de l\'experience unboxing E-commerce
EDUCATION
CY Cergy Paris Université
Bachelor's degree, Management and Marketing in Services
Solent University
Language Fondation Year , Marketing
INSEEC Grande Ecole
Master Degree , Strategic Marketing and Management
ABOUT DANIELA GONZALEZ
Trilingual with an E-business & Marketing D2C background. I have +6 years of work experience in Beauty and Fashion Luxury Industry working with cross-functional teams and partners on international projects improving client experience, brand engagement and performance with an entrepreneurial mindset! Customer & e-business oriented, I am passionate about projects that improve customer experience, brand visibility and performance through: e-shop,features, services and innovation! My excellent interpersonal skills, allows me to build trust and good relationships with teams, clients and partners through a good comprehension of needs, clear communication and being proactive! Team Spirit, I love to be part of projects that have to be challenged and shared with teams in order to have the same vision and reach objectives together. Flexible and fast learner, I can adapt myself quickly to a new environment and challenges learning and adapting myself constantly to new customer journey, needs and digital platforms & tools.#projectmanager #productowner #agile #CX #experienceclient #ecommerce #ebusiness #tech #D2C #client #retail #services #omnicanal #projectmanagement #customercentric Don\'t hesitate to contact me! d••••••••@live.fr
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.