Daniela Georgieva
Data Lead | Experiments, Analytics & Automation for Better Products
- Role
- Data Science Team Lead at Dmd, An Iqvia Business
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Daniela Georgieva
Accomplished Analytics Engineer and Data Science Team Lead driving innovation and…
Experience
Data Science Team Lead
Feb 2017 — Present · Rosemont, IL, US
Lead a global data science and analytics engineering team focused on analytics automation, campaign analytics, and process improvement, supporting the IQVIA Digital\'s AIM and Email products. Supported 95% of AIM product revenue over 5 years.Leadership & Team Development • Manage and mentor a global team of five local and offshore data professionals with 90%+ retention over eight years. • Build cross-training to increase adaptability, reduce operational risk, and ensure continuity in data and analytics delivery.Automation & Efficiency • Designed and implemented automated ETL and data pipelines, including daily data generation and delivery of files and 200+ clients • Built audience generation pipelines for 200+ Triggered Email Programs using HCP web activity, client segmentation filters, and campaign rules, producing daily audience exports ready for ESP ingestion. • Developed a self-service analytics tool calculating audience estimates, generating charts, and producing presentation-ready PowerPoint decks—minimizing sales prep time.Analytics & Reporting • Developed Tableau dashboards, BI tools, and self-service analytics solutions. • Fully automated reporting workflows from data aggregation to PDF/export delivery, reducing manual effort and improving client satisfaction. • Conducted experimental designs for email campaign testing • Built process monitoring dashboards, reducing errors by 30% • Delivered ad hoc analyses to support leadership decisions.Data Quality & Governance • Maintained 99% accuracy across reports and dashboards through automated validation checks and data quality frameworks. • Ensured data integrity for email and web HCP datasets, including AMA master data.Collaboration & Strategy • Partnered with sales and product teams to align analytics automation with client needs. • Created user stories, led Agile sprint ceremonies to improve delivery speed, quality, and cross-functional collaboration.
Education
University of Economics at Varna, Bulgaria
Bachelor of Science
DePaul University
MS
University of Economics at Varna, Bulgaria
Associate
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