Daniel A.
Chief People Officer @Kroo Bank
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WORK HISTORY
Chief People Officer @Kroo Bank
London, GB
FCA & PRA regulated Digital challenger bank (40 to 300+ employees)• Built Kroo’s People function from scratch, covering People Ops, Talent, Reward, L&D, and Culture.• Scaled headcount from 45 to 300+ across Tech, Product, Payments, and Customer Operations.• Eliminated agency spend through an in-house talent strategy that supported fast, cost-effective hiring.• Designed pragmatic, first-principles people processes that enabled sustainable, high-velocity growth.• Implemented full SMCR regulatory framework and managed complex visa sponsorship schemes.• Chaired Executive People Committee and led all board-level people strategy.• Boosted employee engagement, achieving eNPS of 8.2/10.• Led initiatives across performance management, reward, inclusion, and employee experience.
EDUCATION
CIPD Qualifications
CIPD Level 5 , HR Management
The Manchester Metropolitan University
2.1 BA (Hons), Economics
SKILLS
ABOUT DANIEL A.
I am a strategic, hands-on People leader with a proven track record of scaling startups and building People functions from the ground up. Over the last 15+ years, I’ve helped organisations grow from early-stage to several hundred people, building smart, practical solutions that enable rapid, sustainable growth.At my core, I’m passionate about working closely with founders and leadership teams to solve real problems, whether that’s hiring exceptional talent at pace, designing people strategies that actually fit the business, or shaping cultures that people genuinely want to be part of.I’m motivated by roles where I can balance strategy with delivery. I thrive in fast-moving, high-growth environments where what matters is impact, where people decisions are pragmatic, data-led, and built for scale. I care about getting the foundations right, cutting through complexity, and making sure the people agenda is fully aligned with business goals.What I bring: Deep experience in FinTech, tech scale-ups, and founder-led businesses Successfully scaled teams from 30 to 300+ people Built People, Talent, L&D, Reward, and Ops teams from scratch Strong commercial mindset — focused on cost, efficiency, and business impact Trusted board and C-suite partner on growth, culture, and regulatory matters Hands-on operator with a data-driven, first-principles approach Culture builder with a track record of high engagement and retention
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