Daniela A.

Marketing Director & Strategy & Account Management | M.S in Digital Media Management

Role
Marketing Director at SONIC
Location
Newport Beach, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Daniela A.

As a forward-thinking marketing executive with over 9 years of experience, I specialize in transforming brands into market leaders through data-driven strategy, compelling storytelling, and digital innovation. With a Master of Science in Digital Media Management from USC and a foundation in Digital Marketing from FIDM, I bring a unique blend of creative insight and analytical precision to every initiative I lead.Rooted in my CliftonStrengths—Connectedness, Learner, Positivity, Input, and Individualization—I lead with empathy, adaptability, and a deep belief in purpose-driven work. I naturally connect the dots between people, ideas, and strategy, enabling me to build meaningful brand narratives that resonate. My passion for learning and collecting insights fuels my ability to stay ahead of digital trends, while my positivity energizes teams and projects alike. With a talent for individualization, I tailor leadership, messaging, and customer journeys in ways that maximize both team potential and market impact.Throughout my career, I’ve spearheaded global brand strategies, multi-channel campaigns, and high-impact rebrands—delivering measurable growth for brands such as El Pollo Loco, USC Reach, Noble Objects Candle Company, and Fair Winds Charter Co. I also co-produced the commercial project S.Y.A.O.D.(Seeing Yourself As Others Do) With author Tom Mungavan, reinforcing my commitment to leadership excellence and executive presence.Fluent in today’s most powerful MarTech solutions—including HubSpot, Salesforce, GA4, SEMrush, Meta Business Suite, Google Ads, Microsoft Ads, WordPress, and Adobe Creative Suite—I build scalable marketing ecosystems that drive engagement, conversion, and long-term revenue growth. My leadership style blends emotional intelligence with executive strength, fostering cross-functional collaboration and cultivating brand equity in competitive markets.What sets me apart is a passion for aligning brand purpose with performance. I don’t just market products—I craft experiences that build loyalty, inspire connection, and position companies for what’s next. Guided by authentic leadership and a deep sense of mission, I deliver strategies that not only meet today’s challenges—but create momentum for tomorrow.

Experience

  1. Marketing Director

    SONIC

    Nov 2025 — Present · Mission Viejo, CA, US

Education

  • FIDM

    Bachelor's degree, Digital Marketing

  • University of California, Berkeley

    Certificate, Business, Management, Marketing, and Related Support Services

  • USC Annenberg School for Communication and Journalism

    Master's degree, Digital Media Management

  • FIDM

    Associate of Arts - AA, Marketing/Marketing Management,

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Daniela A. — Marketing Director at SONIC in Newport Beach, CA, US | Unifers