Daniela Burroughs

About Daniela Burroughs

With 15 years of experience—10 in the U.S. and 5 in Latin America—I bring a strategic and global perspective to marketing, with a focus on B2B and B2C growth. My expertise spans multi-channel campaigns, paid media, content development, account-based marketing (ABM), and event strategy. I’m passionate about building integrated programs that generate pipeline, drive engagement, and deliver measurable impact. In my current role leading global event strategy and execution at eero Amazon, I manage a high-impact calendar of trade shows globaly. I oversee end-to-end event planning—from booth design and sponsorships to vendor coordination and on-site execution—while partnering with cross-functional teams across Sales, Product, and Design to ensure alignment and drive results. I also lead eero’s industry association strategy and awards program, and work with agencies to enhance brand visibility, thought leadership, and event ROI. Over the years, I’ve successfully launched campaigns across platforms like LinkedIn and Meta, delivered strategies for 15+ global B2B events annually, and led product rollouts including eero for Communities. Holding a Master’s Degree in Marketing and postgraduate studies in corporate communications, I blend creativity with data-driven thinking. I thrive in collaborative environments, enjoy solving complex challenges, and aim to create high-impact marketing experiences that move the business forward.

Experience

1. Global Events Lead

   Amazon

   Mar 2022 — Present

   Responsible for transforming leads into valued customers by identifying strategic placement opportunities within key activation channels and implementing nurturing programs for B2B audiences. • Orchestrate high-impact events and evangelism programs globally to enhance brand awareness and drive new leads.• Support the sales team with marketing content and programs to help them accelerate the sales cycle.

Education

• Monteavila University, Caracas-Venezuela

  Bachelor's degree, Communications

• Monteavila University, Caracas-Venezuela

  Extended Studies, Organizational Communications

• Hult International Business School

  Master's Degree, International Marketing

  2014 — 2015

• General Assembly, San Francisco - California

  Digital Marketing Certificate, Marketing

  2013 — 2013