Daniela Simonte
Marketing Director @Medtronic
Signup · Get unlimited contacts
WORK HISTORY
Marketing Director @Medtronic
EDUCATION
Harvard Business School Online
CORe Credential of Readiness, Amministrazione e gestione aziendale, generale
IULM University
105/110, Marketing and Communication
SKILLS
ABOUT DANIELA SIMONTE
SUMMARY AND TOP SKILLS:• 20+year of experience in Marketing of Medical Devices.• Results oriented and high capacity of Products and Projects Management.• Digital Marketing expert, highly focused on the costumer journey and on the costumers’ experience• High Management and organization capabilities in coordinating cross functional and intercultural project teams.• Excellent communication and interpersonal skills, team working oriented, dynamic and proactive• Enthusiast, motivated and dedicated to the job.RESPONSABILITIES:Responsible for the development and implementation of our products’ go-to-market plans, working towards ambitious targets ( as revenue and profit) and collaborating with cross-functional teams across the Global and EMEA structures. BUSINESS STRATEGY• Develop the overall strategy to drive category sales and operating profit growth, including market analysis, product positioning definition and key messaging conception.• P&L responsibility. Sales and turnover analysis to identify and implement countermeasures to cover any gap.• Experience with complex team coordination and with cross functional projects, working closely with sales Directors to understand the commercial needs and identify how best to support them, transforming the tactical pushing in strategic driversPROMOTER OF INNOVATION• Study and monitor the Market, competitors\' positioning and offering, and consumer insights.• Identify portfolio gaps to guide the products’ innovation roadmap.• Devise projects to sustain the BU product portfolio, working with Regulatory, Operations, Procurement and R&D.COMMUNICATION AND MARKETING• Define the Categories’ Strategic Positioning and Communication plan for end-users, trade customers and key experts.• Develop the campaign strategy and manage its execution with internal and external creative and Digital Marketing teams.• Devise the Transformative Marketing (TFM) strategy, to generate MQL, SQL and opportunities that convert into revenue.• Define the brand’s media, PR and Social Media strategy in support of the TFM process.ADVOCACY AND EDUCATION• My role cover the Clinical and Educational responsibilities to enable the organization of a full calendar of local hands-on courses, webinars, train-the trainer events, Congresses and trade shows.• Develop Clinical studies and case reports to support our products and provide clinical success evidences.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.