Daniela Landas
Team Lead Crm @SNIPES
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WORK HISTORY
Team Lead Crm @SNIPES
Cologne, DE
Strategize and execute a CRM program to boost customer loyalty and lifetime value- Drive customer activation and retention by leading campaign management across all CRM & Loyalty channels (Email, App, Print, In-store)- Implementation of an analytical CRM infrastructure, empowering the team with effective data and insights- Oversee the development and management of all CRM tools and systems- Lead, coach, and develop a team of 5, plus interns
EDUCATION
Hochschule Niederrhein
Master of Science (M.Sc.)
Cologne University of Applied Sciences
Bachelor of Science (B.Sc.)
Walter-Eucken-Berufskolleg Düsseldorf
Kauffrau für Marketingkommunikation
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