Daniela Gambirasi
Consumer Insight & Research Marketing Manager @Tenacta Group Spa
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WORK HISTORY
Consumer Insight & Research Marketing Manager @Tenacta Group Spa
Bergamo, IT
EDUCATION
Università degli Studi di Bergamo
Foreign Languages, Literatures, and Linguistics
SKILLS
ABOUT DANIELA GAMBIRASI
Experienced in management and implementation of Mktg and Communication Strategies within international environment.Analytically focused in crafting insights to deeply analysing consumer behaviour. Global Marketing • Local Marketing • • Market Research • Consumer Insights • Competitive Analysis •Experienced in Branding and Identity Management for different distribution channels;ATL & BTL International Management with adv agencies; New media and digital strategies implementation.Specialties: Deep knwoledge of SDA markets and international competitive environment;experienced consumer behaviour specialist with over twenty years\' experience of strategic management, global team leadership and delivery of actionable and in-depth insight across global markets Mktg strategy and planning;Branding, Advertising development and Media Planning; Cross-channel media planning; Digital Activation;
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