Daniela Flores
B2b Marketing & Communications Strategy Manager @ExxonMobil
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WORK HISTORY
B2b Marketing & Communications Strategy Manager @ExxonMobil
Houston, TX, US
Lead and manage annual marketing communications strategy, planning, and budget for all commercial lubricants products / sectors (construction, mining, on-highway fleets, industrial, and power generation), managing creative and paid media agencies to develop and execute creative briefs, awareness campaigns, and lead management strategies for each sector • Head design and development of social media communications strategy for Mobil commercial lubricants brands in North America• Develop brand CX strategy KPIs and offer framework to ensure product offers fit within brand guidelines and appeal to target stakeholders among all sectors
EDUCATION
Columbia University
Bachelor of Science - BS, Industrial Engineering- Minor in Entrepreneurship
Universidad Politécnica de Madrid Telecomunicaciones
Mathematics and Statistics
Rice Business
Master of Business Administration - MBA, Marketing
ABOUT DANIELA FLORES
I am a marketing professional with experience leading and managing annual marketing communications strategy, planning, and budget for various products across sectors. With over four years of experience in marketing, product management, UX design, and loyalty programs, I have developed a strong expertise in B2B/B2C marketing, brand awareness, and customer experience (CX) across diverse industries.I am passionate about creating value for my employers and customers by providing analytical and strategic thinking, market research, customer insights, and data-driven solutions. I work effectively with cross-functional teams, creative and paid media agencies, and external partners to deliver impactful campaigns and offers that enhance the brand reputation and generate leads. I also leverage my MBA degree and background in industrial engineering and data science to optimize processes, improve performance, and innovate products.
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