Daniela Flores

About Daniela Flores

I am a marketing professional with experience leading and managing annual marketing communications strategy, planning, and budget for various products across sectors. With over four years of experience in marketing, product management, UX design, and loyalty programs, I have developed a strong expertise in B2B/B2C marketing, brand awareness, and customer experience (CX) across diverse industries.I am passionate about creating value for my employers and customers by providing analytical and strategic thinking, market research, customer insights, and data-driven solutions. I work effectively with cross-functional teams, creative and paid media agencies, and external partners to deliver impactful campaigns and offers that enhance the brand reputation and generate leads. I also leverage my MBA degree and background in industrial engineering and data science to optimize processes, improve performance, and innovate products.

Experience

1. B2b Marketing & Communications Strategy Manager

   ExxonMobil

   Apr 2022 — Present · Houston, TX, US

   Lead and manage annual marketing communications strategy, planning, and budget for all commercial lubricants products / sectors (construction, mining, on-highway fleets, industrial, and power generation), managing creative and paid media agencies to develop and execute creative briefs, awareness campaigns, and lead management strategies for each sector • Head design and development of social media communications strategy for Mobil commercial lubricants brands in North America• Develop brand CX strategy KPIs and offer framework to ensure product offers fit within brand guidelines and appeal to target stakeholders among all sectors

Education

• Columbia University

  Bachelor of Science - BS, Industrial Engineering- Minor in Entrepreneurship

• Universidad Politécnica de Madrid Telecomunicaciones

  Mathematics and Statistics

• Rice Business

  Master of Business Administration - MBA, Marketing

  2018 — 2020