Daniela Bedoya Arroyave

About Daniela Bedoya Arroyave

I help brands turn data into growth. As an Account Manager at The Trade Desk, I work with enterprise clients to drive performance through programmatic strategy, platform adoption, and data-driven decision-making. My focus is not just on campaign performance, but on helping clients build the knowledge and confidence to operate more strategically and independently. I’ve led account growth by identifying new opportunities, simplifying complex platform capabilities, and building strong, trust-based relationships. Whether I’m training clients, solving challenges, or collaborating cross-functionally, I aim to make an impact that goes beyond day-to-day execution. What sets me apart is my ability to combine analytical thinking with strong communication and relationship-building, ensuring that insights turn into action and strategy turns into results. I’m especially interested in roles that blend client strategy, revenue growth, and cross-functional leadership, where I can continue to expand my impact and take on greater ownership.

Experience

1. Account Manager

   The Trade Desk

   Jan 2024 — Present · New York, NY, US

   Account Manager with a strong focus on enterprise client strategy, growth, and long-term partnership development. Own end-to-end relationships with enterprise clients, driving platform adoption, performance optimization, and revenue expansion through data-driven insights. Partner cross-functionally with sales, product, and technical teams to develop strategic roadmaps and deliver scalable solutions. Known for leading complex initiatives, influencing senior stakeholders, and delivering tailored enablement that drives measurable business impact. Actively operating at a Senior Account Manager level, with a focus on deepening client partnerships and unlocking incremental growth opportunities.

Education

• Rutgers University

  Bachelor's of Arts in Psychology, Psychology