Daniela Avesani

WORK HISTORY

EDUCATION

ABOUT DANIELA AVESANI

After playing a Marketing Manager role in the Italian market at Bauli Group (550 mio revenue), I am now dealing with a new challenge: the development of a new channel - and that is why I have recently shifted to the Commercial Dept.My skills are devoted to implementing a proper Ambient & Frozen Product Portfolio for the Horeca / Food Service Channel, choosing as well the best distributors and testing the B2B and final consumers feedback on the matter.The end game will be to approach various distributors in Italy to reach bars / hotels / chains with our products, acquainting a significant presence within a year in the Horeca Channel.At the moment I am reporting to the Sales & Commercial Director.Personal Qualities: entrepreneurial attitude in managing activities, high sense of responsability, strongly result oriented and problem solving oriented, highly self-motivated and determined, open minded, with attention to human resources and team working; with a strong aptitude for interpersonal communication.Willing to travel, also at international level.Current project: I am managing the first Out of Home distributors, monitoring their performance in bars with the frozen products; and meanwhile I am dealing with the implementation of a proper ambient portfolio for the Horeca ChannelLast project as Marketing Manager: re-founding Bauli in the everyday market, revisiting brand, copy and product strategy and revisiting the brand architecture. Earlier Main project: creating the new brand Doria \"manifesto\", brand essence and development strategy; rejuvenating and revitalizing Doria in the Italian biscuits and savoury biscuits market, in particular by means of the launch of the new range \"Semplicissimi\"(usp: short ingredient list- all of the ingredients 100% natural - sweet as well as savoury products).