Daniela Adinolfi
Associate Director Treatment Planning and Digital Platform, Emea @Align Technology
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WORK HISTORY
Associate Director Treatment Planning and Digital Platform, Emea @Align Technology
Definition and adoption of Product and Digital Tools portfolio strategy across the EMEA region- Prioritization of product features/requirements based on customer journey, internal capability, competitive considerations, etc- Participation to cross-functional product innovation teams to represent EMEA interests in the upstream phase of all product roadmap items, as well as liaison between Global and EMEA teams- Definition of product needs, messaging, value proposition, pricing, clinical education strategy / content- Assessment of post-market and adoption performance through product analytics and users’ feedback- Management of International KOLs and customer relationshipsAchievements- Proposed and successfully implemented channel strategy around Comprehensive Dentistry approach- Successful launch of the new ortho restorative platform addressedto GPs (+50% overachievement vs target)- 2025 Winner of Executional Excellence Award- 2023 Winner of Best Commercial Launch- 2023 Winner of Executional Excellence Award for Best European Event in 20••••22 Winner of Best New Product Pilot - 2021 Winner of Executional Excellence Award for Best European Event in 2021
EDUCATION
Aspect College - International Language Academies
Diploma of Education, Advanced knowledge of spoken and written English
Sapienza Università di Roma
Laura Magistrale, Marketing
SKILLS
ABOUT DANIELA ADINOLFI
Full responsibility for the development of the marketing strategy, working across promotions, media, POS, research, commercial and operations to co-ordinate initiatives focused both on trade and end customers.
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