Daniel Wilson

About Daniel Wilson

At The North Face, my primary focus is on merging creative services with e-commerce, where the goal is to turn inventive concepts into tangible digital assets. My education in cinematography and film/video production has been fundamental in shaping my approach to digital marketing, particularly in media production and creative strategy.My tenure at Starz, as a Dual Language Caption Editor, honed my skills in content creation, fostering an ability to handle complex projects with creative direction. Collaborating with teams, I strive to produce compelling digital experiences that align with our brand\'s vision and resonate with our global audience.

Experience

1. Digital Production Coordinator

   The North Face

   Jul 2024 — Present

   Partner with brand marketing, merchandising, and creative leadership to translateseasonal business objectives into consumer-facing e-commerce storytelling new products per season.• Support brand positioning and campaign alignment by integrating PDP imagery withmajor seasonal and holiday marketing initiatives across digital channels.• Lead footwear imagery strategy and execution for the Americas, ensuring storytellingconsistency across product, campaign, and retail touchpoints.• Contributed to Holiday 2025 product imagery operations supporting ~$200M in seasonalrevenue, coordinating cross-functional timelines between brand, studio, logistics, andpost-production.• Collaborate daily with global creative partners, brand teams, and regionalstakeholders to ensure brand initiatives are aligned with business goals and marketneeds.• Manage and optimize asset workflows across Cloudinary and Orange Logic, improvingspeed-to-market, consistency, and campaign readiness.• Contribute to seasonal planning by aligning creative production with productlaunches, consumer demand cycles, and market priorities.

Education

• University of Colorado Boulder

  Bachelor of Arts - BA, Cinematography and Film/Video Production

  2016 — 2020