Daniel Webb

Principal CRO Consultant @Browser To Buyer - Cro Agency

GB

I lead conversion rate optimization (CRO) strategies across diverse industries, managing key client relationships and driving measurable business outcomes. This involves: Conducting in-depth quantitative and qualitative user research (e.g, surveys, user testing) to uncover behavioural insights, purchase barriers, and motivators.Designing and executing A/B and multivariate testing programs to optimise user experience and improve conversion rates.Collaborating cross-functionally with clients, designers, developers, and QA teams to deliver data-driven solutions on time and at high quality.Key achievement: Delivered an 11.5% increase in sign-ups for a leading VPN provider through targeted experimentation and UX enhancements.

University of South Wales

Business Management, Business, Management, Marketing, and Related Support Services