Daniel Vareda

Senior Product Analyst @Zalando

Berlin, DE
MOBILE NUMBERS
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WORK HISTORY

Dec 2024 — Present

Senior Product Analyst @Zalando

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Berlin, DE

Product analysis for Activate Squad as an embedded analyst •Tracking Specs definition, implementation, and maintenance•Product Roadmap strategy, definition, execution, and control •Dashboard creation and maintenance•AB Test Design and Analysis (alignment with stakeholders; MDE and MSS setup, flag setup and analysis)•Backlog prioritisation•KPI definition, monitoring, and reevaluation[Short Term Contract]

EDUCATION

2012 — 2019

Universidade Estadual Paulista Júlio de Mesquita Filho

Bachelor's degree

2012 — 2018

Universidade Estadual Paulista Júlio de Mesquita Filho

Bachelor of Engineering (BE)

2023 — 2024

University of California, Santa Cruz

Specialization

2015 — 2015

Fundação Getulio Vargas

Foundation degree

2020 — 2021

University of Amsterdam

Specialist

2020 — 2022

Pontifícia Universidade Católica de Minas Gerais

Master of Business Administration - MBA

ABOUT DANIEL VAREDA

I\'m a Senior Product Analyst with a strong passion for using data to create strategic business impact and a positive user experience. Over the past 5+ years, I\'ve had the opportunity to work in diverse environments, from multinational e-commerce platforms to dynamic startups. This journey has consolidated my skills in strategic growth, product experimentation, and data-driven decision-making. In my previous roles, I\'ve implemented an A/B test culture, developed user segmentation models that decreased CPA by 5%, and created a basket analysis recommendation engine that generated an extra $100K per year in revenue. I\'ve also applied my skills to problem modeling and cost reduction, saving almost 1MM reais in one project and reducing production line costs by 20% in another. I\'m constantly pushing my limits and embracing continuous learning, especially in areas such as GenAI, Statistics, Python, and Data Science. Let\'s connect and explore how our shared passions for data and innovation to create a positive impact.

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Daniel Vareda — Senior Product Analyst at Zalando in Berlin, DE | Unifers