Daniel Varadi
Market Development Manager - Mastercard Dynamic Yield @Mastercard
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WORK HISTORY
Market Development Manager - Mastercard Dynamic Yield @Mastercard
Berlin, DE
Enabling global brands to deliver AI-powered personalization and data-driven customer experiences across web, app, and email channels- Acting as a strategic partner to identify business opportunities where Dynamic Yield\'s decisioning platform can drive measurable impact- Leading interactive workshops and product demos to showcase personalization best practices and omnichannel use cases- Collaborating closely with Marketing, Customer Success, and Account teams to ensure smooth project handovers and maximize customer value- Contributing to Mastercard\'s MarTec innovation ecosystem, promoting AI-driven personalization and omnichannel engagement strategies across markets.
EDUCATION
EFEB
Higher National Diploma, Tourism and Travel Services Management
Kodolányi János University
Bachelor's degree, Business Administration and Management- Digital Economy
Kodolányi János University
Master of Science - MSc, Business Development
University of Sopron
Doctor of Philosophy, Economics
Noszlopy Gaspar High School
Graduation Diploma, Computer Science
SKILLS
ABOUT DANIEL VARADI
I am a commercial growth professional at Mastercard Dynamic Yield, helping global brands unlock measurable revenue impact through AI-driven digital commerce strategies and customer experience innovation.My expertise sits at the intersection of enterprise sales, strategic account development, and digital transformation. I partner with merchants, fintechs, and platform organizations to identify growth opportunities, build business cases, and implement data-driven engagement strategies that improve customer lifetime value and commercial performance.Prior to Mastercard, I built and scaled commercial programs across fintech and SaaS environments, consistently exceeding revenue targets and leading strategic initiatives including sales playbook development, cross-functional GTM alignment, and enterprise pipeline growth.I am particularly passionate about the evolving convergence of payments, AI, and personalization — and how these technologies are reshaping digital commerce and customer engagement.Focus Areas:Enterprise Sales | Strategic Account Growth | Digital Commerce | Payments Ecosystem | AI-Driven Customer Engagement | Go-To-Market Strategy
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