Daniel Tirol
Vice President of Marketing for New Ventures and General Manager for E-commerce @Samyang America, Inc.
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WORK HISTORY
Vice President of Marketing for New Ventures and General Manager for E-commerce @Samyang America, Inc.
Orange County, CA, US
Lead brand management, innovation, product marketing, brand design, P&L, integrated full funnel marketing, shopper marketing and media for Tangle, Samyang and new better-for-you brands and General Manager of E-commerce for Samyang America (makers of Buldak noodles) a subsidiary of the $2B+ Samyang Foods corporation.
EDUCATION
Ateneo de Manila University
Bachelor of Science in Management
Cornell Johnson Graduate School of Management
Master of Business Administration (M.B.A.), Marketing Management and Strategic Operations Management
SKILLS
ABOUT DANIEL TIROL
Accomplished marketing & commercial executive with success transforming iconic brands & growing new brands across CPG, food, personal care & beauty, and technology/ electronics. Proven track record of developing innovative marketing strategies that consistently deliver market share gains, revenue growth, and strengthened brand equity. Known for launching breakthrough integrated campaigns that exceed ROI benchmarks and create viral consumer engagement. Combines deep expertise in brand strategy, product innovation, digital transformation, with strong P&L management, team leadership and sales capabilities across multiple categories, channels, and global markets.Brand Management | Brand Strategy & Innovation | P&L Management | Go-to-Market | ROI Optimization | Integrated Marketing Communications | Digital & Social Media | Consumer Insights | Team Leadership | Product Development & Commercialization | Launch | Portfolio Management | Strategic Planning | Sales & Category Management | Brand Architecture & Positioning | Channel Strategy | Performance Marketing & CRM | Creative Direction & Brand Design Global | DTC E-commerce | PR & Influencer Partnerships | Agency Management & Advertising | Data Analytics & KPIs M&A & Business Development | CX Consumer Experience | Private Label | Licensing | Pricing | Talent Management
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