Daniel Tertel

Country Manager Germany @Biocon Biologics

Berlin, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2026 — Present

Country Manager Germany @Biocon Biologics

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Bad Homburg, DE

Grow Biocon\'s business in the German market by providing an important tool for our healthcare professionals and system to enable affordable access to highly important and impactful biological therapies to millions of more patients.

EDUCATION

1996 — 1999

FOM University of Applied Sciences for Economics and Management

Diplom Betriebswirt, Marketing , Controlling

1999 — 2000

University of Bradford

Master of Business Administration (M.B.A.), Marketing, Controlling

ABOUT DANIEL TERTEL

Hands-on commercial leader in pharmaceuticals with a 20+ years track record of delivering tangible business results at the strategic and operational level across diverse markets and challenges, including in Europe, China, Africa, USA. In-depth experience in creating sales growth for challenging, high complexity businesses and driving value of launches and established brands with efficient resources.Uniquely capable to adapt to complex challenges. To take charge, speak up and make sure others are heard. Successful in building effective cross-functional teams, and get them energized and focused on meaningful goals, outcomes and in more personal words: 28 years in the same company – but in my defense, always in very different and diverse commercial roles and contexts. So it never felt like it! While working for 28 years in Bayer AG I had the privilege – and the courage- to move across countries and contribute in several diverse commercial roles: From US OTC marketing, leading a globally iconic healthcare brand (Aspirin®), fixing compliance in China, to managing a cluster of countries in Middle Africa, and finally, supporting Bayer Pharma’s post-Covid consolidation of more modern and digital ways of customer engagement.These experiences have made me a high energy commercial leader in healthcare with a track record of developing differentiated and relevant (global) strategies, as well as translating these into meaningful local marketing & sales activation which delivered tangible business results. I was able to do so across complex markets and challenges, including in Europe, China, Africa, USA. My management approach usually follows 3 Ps (yes, not very innovative) in this sequence:• People – Do we have the right people in the right, critical roles in the team/organization? Who are the talents, heavy-lifters, passionate exemplary colleagues, and are they assigned and challenged in the best way?• Positioning/Strategy – Do we understand our competitive position and growth opportunities in the market, are these quantified and prioritized? Have we made clear and hard choices where to focus? • Processes – Do we have a FEW simple and clear processes in place which support our 2-4 most critical success factors, ideally efficiently supported by tech?Thank you for reading, happy to connect and exchange!

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Daniel Tertel — Country Manager Germany at Biocon Biologics in Berlin, DE | Unifers