Daniel Taylor

About Daniel Taylor

I am a seasoned professional well-versed in the world of data analytics and I have more…

Experience

1. Director of Data Services

   Measured Marketing, Inc

   Feb 2023 — Present

   As Director of Data Services at Measured Marketing, Inc, my primary responsibility is to ensure the quality and accuracy of data within the organization. I am involved in processing, designing, and presenting data in ways that help both MMi and our clients understand the data and make strategic business decisions. One of my key contributions is the development of models that combine spatial, demographic, and consumer preference data. These models enable us to pinpoint geographic areas with unrealized potential, customized to the needs of clients across a variety of industries. We offer services like: leads/customer profiling, trade area analysis/market potential, transactional analysis (RFM, market baskets), attribution analytics, database management, data hygiene & preparation, and data appends. To achieve these objectives, I utilize various tools, with Alteryx being a cornerstone of my work. Alteryx has proven to be an invaluable tool for data manipulation and automation. Its modular interface and versatile capabilities allow me to streamline and automate complex processes, ultimately saving time and improving efficiency for myself and my colleagues. I collaborate closely with other teams and departments to provide data-driven insights and support their initiatives. This collaboration ensures that our data services align with the overall goals and strategies of the organization and our clients. Staying updated with the latest trends and developments in data services and analytics is a priority for me. This allows me to leverage cutting-edge techniques and tools to enhance our data services and provide our clients with innovative solutions. My work revolves around leveraging data to drive informed decision-making, optimize processes, and provide valuable insights to clients. Using tools like Alteryx, I have been able to automate and streamline tasks, enabling us to deliver high-quality data services efficiently and effectively.

Education

• Lawrence University

  Bachelor of Arts (B.A.), Philosophy and Religious Studies

  1996 — 1999

Skills

• Macintosh Applications
• Alteryx
• Analysis
• Photoshop
• User Experience
• Direct Mail
• Data Analysis
• Visio
• Microsoft Office
• User Interface Design
• Workflow Software
• Reporting & Analysis
• Databases
• Mail Merge
• Typography
• Graphic Design
• Illustrator
• Management
• Sharepoint
• Open Source Software
• Bplogix
• Html
• Process Improvement
• Project Planning
• Xml
• Project Management
• Process Automation
• Creative Visualization
• Agile Methodologies
• Customer Service
• Sql
• Remote Desktop
• Leadership
• Microsoft Word
• Tableau
• Microsoft Access
• Business Intelligence
• Microsoft Excel
• Productivity Software
• Process Optimization