Daniel Smith
Senior Concept Designer @HUGO BOSS
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WORK HISTORY
Senior Concept Designer @HUGO BOSS
Metzingen, DE
In my new role as Senior Concept Designer I’m now responsible for Design inspiration briefings for the Spring/Summer & Autumn/Winter collections, designing and managing brand collaborations, VIP styling, look-book styling/shootings and brand partnerships such as the current Hugo x Racing Bulls F1 team.
EDUCATION
Nottingham Trent University
Bachelor of Arts (B.A.), Fashion/Apparel Design
Queen Elizabeth Grammar School Wakefield
A-level, Fine/Studio Arts, General, ICT, Design and Technology
Nottingham Trent University
Bachelor of Arts (B.A.), Industrial and Product Design
SKILLS
ABOUT DANIEL SMITH
Since October 2025 I was moved within the team to concept design. Within this new role I work alongside the VP of design to decide the creative direction of all seasons within the Hugo brand. Additionally as part of this role I work on styling seasonal lookbooks, VIP styling, designing brand collaborations and all tasks included with our brand partnership for the Visa Cash App Racing Bulls formula one team.Started at Hugo Boss as Senior Designer on Hugo Menswear for the new line, Hugo Blue. I was hired as the first Senior on the team focussing on the denim collections. Since then I became responsible for the deign of outerwear and leisure trousers. Additionally I would oversee all product groups with the relevant designers.Prior to Hugo Boss I was Senior Designer on menswear at Allsaints. My role was to lead the design for all Jersey and sweats as well as working on the full denim range. Prior employment to this role was at River Island designing mens denim collections.
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