Daniel Smith

Salesforce Marketing Cloud Developer Administrator @BMO

Toronto, ON, CA

Focus on optimizing and streamlining Salesforce solutions to drive enhanced business performance. In Salesforce Enterprise Management, I have expertise in enabling/disabling user permission sets and building, testing, and running automations to meet diverse business objectives. I provided valuable QA & Email Development build review/troubleshooting support for the email development team. With a deep understanding of the Salesforce Marketing Cloud platform, I successfully ran and troubleshooted triggered sends. Additionally, I delivered AdHoc Journey/Automation support for various lines of business within Salesforce and effectively resolved deployment issues. I am skilled in developing detailed custom reporting using data views and data extracts, regularly utilizing SQL queries for data manipulation and analysis. Experience with JIRA enables me to generate and monitor progress on issues and log tickets with Salesforce. I actively supported platform enablement, managed roles/permissions, granted app permissions, and maintained CRM accounts for multiple business units. Proficient in managing and manipulating large data sets and implementing results-driven segmentation, I also possess expertise in database development, including CRUD functionality. My effective communication with third-party vendors for encryption/decryption and file transfers of sensitive documents, using SHA encryption, ensures data security. I am experienced in connecting FTP accounts and handling unsubscribes on an enterprise level. Skilled in filtering data extensions and creating shared data extensions between business units, I excel in data cleanup, data exclusions import, and export. Moreover, I am well-versed in creating public/private key pair encryption. My collaborative nature has led me to work with cross-functional teams across the US and Canada, liaising with upper management to streamline processes effectively. Additionally, I am proficient in email inbox management and monitoring.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

York University

Bachelor of Arts Degree, Public Administration & Justice

Point Blank Music School

Diploma of Education

Code Institute

Diploma, Full Stack Software Development (with Honours special designation)

Audio Institute of America Recording Engineer and Music Production School

Certificate of Accreditation, Audio Engineering and Music Production