Daniel Henry

About Daniel Henry

Communications and creative leader with 15+ years of experience producing…

Experience

1. Founder, Creative Director

   Darc Design Studio Llc

   Jun 2021 — Present · Burlington, VT, US

   Lead brand strategy, creative direction, and marketing design for early-stage and growth-phase companies. Deliver end-to-end solutions—from positioning and messaging to UX design and campaign execution—that drive user acquisition, engagement, and funding outcomes. Projects span health tech, SaaS, climate tech, sports retail, and global development.Key Achievements:• Developed brand identities, pitch decks, and GTM assets that contributed to clients securing over $10 million in pre-seed funding from angel investors and development partners.• Designed and executed multi-channel campaigns (email, SMS, landing pages, social) generating up to $3K per send and achieving click-through rates up to 4.6%, outperforming industry benchmarks by 2–3x.• Converted up to 0.5% of email recipients into paying customers, with seasonal lifecycle campaigns (e.g, Masters Week, Father’s Day) maintaining open rates between 56–59% and consistently positive ROI.• Delivered UX and product design systems for healthcare platforms and B2B SaaS tools, supporting user adoption, accessibility, and stakeholder alignment.• Produced infographics and visual storytelling assets for international development and donor communications, supporting strategic outreach and funding efforts.

Education

• Prescott College

  BFA

  2010 — 2012