Daniel Robinson
Director Product Strategy @Cigna Healthcare
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WORK HISTORY
Director Product Strategy @Cigna Healthcare
Drive the development of Cigna’s Condition-Specific Care products expanding client adoption by over 100% in 2021 and customer membership to over a 167% increase year over year.• Implemented a payment model for Musculoskeletal (MSK) provider partners that rewarded high quality efficient care that was adopted in 10 states through collaboration with network contracting and external provider partners to ensure alignment. • Lead early stage research and development of new Nephrology solution with a potential to save $10M over the next 5 years, leveraging internal and external competitive intelligence and primary and secondary research sources including doctors and other experts within the industry. • Established financial product monetization strategy that encouraged client adoption, projected to drive over $400M in medical savings passed on to clients and $60M in revenue to Cigna over the next 5 years. Product is projected to be the largest new earnings driver within portfolio in 2023.• Cultivated the 5-year Condition-Specific product strategy roadmap. Developed short term and long-term product strategy, gaining alignment across cross-functional partners and Senior VP leadership.• Allocated a $20M+ annual product development budget, the largest in the US Commercial product portfolio, and prioritized key work streams for timely solution delivery.• Communicated written product requirements with IT and project management teams in an agile environment to ensure timely product feature delivery.• Implemented a new pilot product for a digital first condition centric customer platform. Created a scorecard that recorded key metrics of success by market segment and geography. Pilot was adopted by Cigna’s Evernorth division and allocated a $30M budget over the next two years.• Presented product sales pitches to over 50 clients and brokers explaining key product features and the value proposition vs. competitors. Resulted in winning 25 new clients to the solution.
EDUCATION
University of Utah
Bachelor's degree, Finance, General
CARNEGIE MELLON UNIVERSITY, TEPPER SCHOOL OF BUSINESS
Master of Business Administration - MBA
ABOUT DANIEL ROBINSON
Solutions focused professional with a track record of delivering innovative new healthcare products. My signature product differentiator is the successful implementation of several new payment models that better align industry stakeholders and create win/win financial solutions. These solutions are projected to drive $400M in value to client partners and $60M in revenue to Cigna over the next 5 years. Throughout my career I have focused on understanding and improving the financial arrangements and incentives of Payors, Providers, and the end healthcare user as a Product Strategy Director, Actuary, Medical Economist and Equity Research Analyst. I\'ve applied this knowledge to help create a better healthcare system through market-based solutions, incorporating the needs of each stakeholder into practical real world products adopted by over customers nationwide.
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