Daniel Reiver
VP of Marketing @Big Think Capital
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WORK HISTORY
VP of Marketing @Big Think Capital
New York, NY, US
Lead multi-channel customer acquisition strategy across email, SMS, and paid media, driving record-breaking revenue growth and scaling a pipeline of 500K+ SMB prospects- Build and optimize lifecycle marketing programs using advanced segmentation, automation, and CRM data (Salesforce, Pardot, Marketing Cloud) to increase conversion rates and accelerate funnel velocity- Own go-to-market strategy for new financial products and offerings, developing positioning, messaging, and launch campaigns that drive adoption and revenue- Implement AI-driven marketing and sales workflows, including automated inbox management, lead routing, and personalized follow-up systems to improve response rates and sales efficiency
EDUCATION
Columbia University
Digital Marketing Bootcamp
University of Michigan
Bachelor's degree, Psychology
ABOUT DANIEL REIVER
VP of Marketing at Big Think Capital
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