Daniel Peters

About Daniel Peters

Experienced Director Of Sales Marketing with a demonstrated history of working in the consumer goods industry. Skilled in Nielsen, Market Planning, Beverage Industry, Consumer Products, and Coaching. Strong sales professional with a BS focused in Kinesiology from California State University-Northridge.

Experience

1. Director - Sales Execution & Corporate Strategy

   A&B Distributors

   Oct 2021 — Present · Muskogee, AR

   Constellation Brand Manager- Beer Division• Assist Field Sales Manager in creating annual business plans • Forecast, Order & Maintain sufficient inventory • Order Point of Sales material to ensure high level of execution and maintain all marketing expectationsSales Execution & Corporate Strategy• Create & Develop Annual Business Plans • Manage market conditions to maintain competitive pricing • Create and build annual budget for sales team• Build Incentive plans for frontline sales team • Forecast and manage Anheuser-Busch inventory (2MM cases) at multiple locations

Education

• California State University-Northridge

  BS, Kinesiology

  1987 — 1989

Skills

• Beverage Industry
• Ac Nielsen
• Sales
• Wholesale
• Retail Execution
• Shopper Marketing
• Grocery
• Strategy
• Key Account Development
• P&L Management
• Iri
• Fmcg
• Pricing
• Sales Operations
• Pricing Strategy
• Spectra
• Management
• Direct Store Delivery
• Categorization
• Coaching
• Market Planning
• Sales Management
• Trade Marketing
• Consumer Products
• Distributors
• Nielsen
• Leadership
• Selling
• Key Account Management
• Sales Presentations
• Merchandising
• National Accounts
• Account Management
• Beer
• Category Management