Daniel Allan
Lead Copywriter and Content Manager at Katz-Moses Tools
- Role
- Lead Copywriter and Content Manager at Golden Hippo®
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Daniel Allan
Creative writer, copywriter, content writer, and wave rider. Portfolio at…
Experience
Lead Copywriter and Content Manager
Oct 2021 — Present · Santa Barbara, CA, US
Managed email list of 100k+ recipients with 3 weekly emails- Generated over $700k in yearly sales through email list (35% ofcompany’s total sales)- 51% avg. open rate, 4.2% avg. click rate- Wrote two weekly blog posts that regularly ranked in top 1% ofShopify blogs- Increased ranking keywords in top 3 positions on Google from 30 to578 (took all ranking keywords from 1k to 18k+)- Increased website daily organic impressions from 6k to 42k- Wrote copy for emails, landing pages, product descriptions, socialads, videos, social posts, and more- Implemented content strategy for email, blog, video, and social thatdrove brand engagement, sales, and established brand identity- Developed and executed marketing campaigns that generated over$70k in sales over a single weekend
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