Daniel Oberti

About Daniel Oberti

Brand strategist with dual master’s degrees in Management and Business Administration, bringing a deep passion for shaping meaningful, resonant brand experiences. With a foundation in creative thinking and a knack for uncovering human insight, I help brands connect with their audiences in ways that feel both authentic and impactful.My experience spans brand planning, campaign development, event marketing, and experiential activations, always with a focus on bringing the voice of the consumer to the center of the conversation. Whether working with emerging startups or established brands, I thrive at the intersection of heart and strategy, where ideas are both purposeful and bold.Driven by curiosity, fueled by collaboration, and grounded in empathy, I am passionate about building brands that move people and marketing that matters.

Experience

1. Media and Brand Specialist

   Wildfire

   Oct 2024 — Present · Winston-Salem, NC, US

   Plan, execute, and monitor media campaigns across traditional (TV, Radio, OOH) and digital platforms (Google Ads, Meta, LinkedIn, TikTok).• Develop and present integrated media and communications plans in collaboration with cross-functional teams and freelance resources.• Track and reconcile media budgets, manage invoices, and ensure accurate financial reporting by channel and client.• Analyze campaign performance metrics, identify KPIs, and provide actionable insights to optimize future strategies.• Conduct strategic research, consumer insights, and trend analysis to inform creative briefs and brand positioning.• Author creative briefs, communications plans, and RFP responses while supporting new business development.• Translate client objectives into compelling strategies that align with business goals and market opportunities.• Build and maintain collaborative client relationships through regular communication and presentations.• Stay ahead of industry trends, proactively identifying opportunities to improve client success and campaign outcomes.

Education

• Wake Forest University

  Bachelor's degree, Biology and Studio Art, Chemistry Minor

  2015 — 2019

• Wake Forest University School of Business

  Master of Science - MS, Marketing/Marketing Management, General

  2020 — 2021