Daniel Oberle

Key Account Representative - Volkswagen Ag @3M

Responsible for a multi-million USD business with 3M\'s key account Volkswagen. Achieving sales growth in a declining market by gaining share of wallet with competitive conversions and increasing penetration per vehicle with new applications. • Developed new business by finding new applications for existing products and increased local currency penetration by selling new products with a price premium to existing applications. • Enabled new global business by ensuring that 3M products purchased in the home country Germany were carried over to customer plants in China, India, Mexico and South Africa. • Steered account managers, application engineers and other specialists on an account and project basis to ensure that VW’s requirements were met and programs were implemented globally. • Negotiated complex contracts for new business and reached new agreements for existing business. • Developed and implemented an account plan from scratch by mapping the status quo, setting account objectives, shaping strategies per commodity and defining key initiatives. • Gave regular account updates to educate internal stakeholders on financial figures, the progress of key initiatives and projects as well as to share the voice of the customer.