Daniel Ninkovic

Business Analyst @Macadam

Barcelona, ES

Worked with executive level staff and c-suite staff, covering weekly debt reports and recommendations in UI and app changes to reduce cash outflow• Implementation of altered payouts and user reward structure led to Macadam’s reduction in liquid debt by 12% after 3 months• Managed large financial datasets through MetaBase, BigQuery, and Make for data visualization, generating debt liquidity and user segmentation reports to analyze most profitable sectors• Analyzed P&L, spearheading analysis on debt and user retention, noticing a drop in US retention and quickly pivoted by increasing CAC• Focused US market penetration, analyzing strongest states and demographics and breaking down into user segments. US user signup growth from Q2 2024 to Q4 2024 by 15%• Fraud detection and prevention, filtering payouts and developed stricter criteria that reduced variable costs associated with cashouts by 17% in six months• Assisted team with client complaints, cashout requests, and payments processing

University of Toronto

Honours Bachelor's of Arts

SBS Swiss Business School

Master's degree