Daniel Neto

About Daniel Neto

Technology Executive with over 20+ years of experience directing the implementation of technology to support business growth and improve efficiency. Leverage strong talent and staff management to shape the successful implementation of processes and technologies maximizing the return and helping commercial units on prioritizing the investments.An influential executive with a proven ability to identify opportunities to increase productivity, improve processes, implement policies and standards, resolve critical issues while cultivating partnership inside the organization across all levels. Broad knowledge of working on global or regional organization with diversified multi-cultural staff and appreciates cultural differences and can properly manage personnel to assure superior results.Has dedicated the past 4 years leading a digital engineer team to build a robust and integrate digital architecture that set the foundation for result-driven digital marketing.

Experience

1. Director, Technology and Engineering Marketing Channels and Content Platfoms

   GSK

   May 2024 — Present · Durham, NC, US

   Accountable for delivery, operations, and architecture for GSK\'s global digital channels and content platforms, This includes digital marketing technologies, web analytics, CDP, digital asset management, SEO/SEM, content approval, modular content, social media, Veeva CRM integrations to support next best action, microservices, marketing automation, personalization for Healthcare Professional (HCP) and Patients. Main Platforms Adobe Experience Manager (AEM), Adobe Analytics, Veeva CRM, Veeva Vault, Azure/GCP, Tealium Audience Stream, Tealium IQ, Tealium Tag Management, Orange Logic, SiteImprove, UserWay, SearchBlox, SalesForce Marketing Cloud, Reltio, Acxiom, Sprinklr, SAP Customer Cloud, Azure and GCP Cloud Hosting.

Education

• Centro Universitário UniNove

  Computer Science, Bachelor of Science

  1992 — 1996

• Uninove

  Bacharel, Computer Science

  1992 — 1997

• FIAP

  Mater Information Technology, MIT

  2004 — 2005

• 2005

  Master, Master Information Technology

  2004 — 2005

Skills

• Lims
• Sap
• Change Management
• Integration
• Project Portfolio Management
• Strategic Planning
• Business Intelligence
• Business Analysis
• IT Management
• Pmo
• IT Strategy
• Leadership
• Project Management
• IT Operations
• Data Center
• Management
• Strategy
• Itil
• Erp
• IT Service Delivery
• Active Directory
• Windows Server
• Functional Requirements
• Business Case
• Ibm Iseries
• Lotus Notes