Daniel Neff

About Daniel Neff

I am an experienced marketer and hands-on marketing executive in the technology industry, and with experience across a variety of industries. Maximizing resources, I pursue digital marketing strategy and tactics, experimentation techniques, performance-driven campaigns, and content that drives results at scale. I have platform experience effectively optimizing digital projects with $X million+ of spend and working with teams, large and small, to solve complex problems. And I aim to build both short-term and long-term quantifiable success at any level, through strategy, analytics, insights, and execution digitally.Marketing Experience, Local and Global:Marketing strategies and customer pipelines executed across North America · Europe · EMEA · LATAM · APAC (Japan, Korea, India, ASEAN, ANZ). Contributed to $X million+ influenced pipeline, partnerships, and consistent growthPlatforms & Growth Skills:Google Ads (Search, Display, Performance Max, YouTube, Discovery & Retargeting), Meta Ads Manager, LinkedIn Campaign Manager, GA4, Adobe Analytics, SEO (Technical, On-Page, Off-Page & AI-Driven Optimization), A/B & multivariate testing, HubSpot, Salesforce, WordPress, and Shopify; high-quality content creation (copywriting, graphic design, video editing) and brandingData & Productivity Skills:Advanced Excel (pivot modeling, Power Query, statistical modeling & forecasting), PowerPoint (executive-level storytelling, visual frameworks & data visualization), Power BI, Tableau, Looker Studio, Datorama, and spreadsheet-based experimentation and techniques for reporting, insights, and decisions

Experience

1. Global Marketing

   Moodme

   Feb 2025 — Present

   Executed digital marketing and growth strategies and tactics focused on acquisition, retention, MarTech optimization, analytics, and partnerships, aligning with a Product Led Growth website to generate global MQL/SQL pipelines (~$2.14MM+ marketing-influenced opportunities) in fast-paced AI/SaaS startup with $7.5MM valuation; increased closed won revenue by ~660% • Led GTM, Sales, and multi-channel marketing for software license deals (~$10K-$100K+ ARR each) across App Development, Retail, Telecommunications, SalesTech, and EdTech industries in the US, EU, EMEA, and APAC• Enriched CRM records monthly for contacts in HubSpot through advanced Excel functions (e.g, VBA, Pivot Tables), Apollo, and automated data hygiene through MarTech integrations and APIs• Increased total website visits YoY by 36.58% and form submissions YoY by 18.8% in Q2 2025 through effective B2B multimedia content (static, motion, video) with awareness, consideration, conversion, and nurture; increased organic social media followers by 616.7% YoY • Managed WordPress website architecture, technical SEO audits, and personalized landing pages across ICPs in Events, Gaming, Retail, Healthcare, Corporate, Education, Sports, Automotive to optimize email campaigns and CTR performance with 6.35% lift • Implemented Agile project management using PI and sprint planning, and closely supervising marketing, sales, product, and tech stack with $1MM+ of IP and 160+ customers• Ideated LinkedIn Ads awareness and lead gen form retargeting campaigns with 3:1 CLV:CAC ratio and optimized tactics based on Impressions, Clicks, CTR, CPC, CPL, CPT, Opportunity Value• Enhanced GA4 web analytics data by implementing cookie consent signals and real-time Looker Studio dashboards, combined with web, social, and email KPIs • Coordinated events, conferences, sponsorships, podcasts, client PoC, custom development projects, and global tech calls with multiple time zones

Education

• Naveen Jindal School of Management, UT Dallas

  Master of Science - MS, Marketing (STEM); Digital Marketing, Insights, Analytics; Honors

• The University of Texas at Arlington - College of Business

  Bachelor of Business Administration - BBA, Marketing