Daniel Mulattieri

Country Marketing Manager Germany & Italy @Biotechusa

Berlin, DE

Creation and execution of German and Italian marketing strategy across influencers, social media, CRM and ppc, aligned to revenue and growth strategy- Creation and development of influencer brand ambassador program for Germany- Development of ppc and social media strategy with strategic planning, content creation and briefing of ugc / influencer content- Management and allocation of 400k€ budget across channels and reallocation based on performance to maximise growth efficiency- Coordination of stakeholders across HQ, creative, performance and local partners to deliver campaigns on time and on brand

Vrije Universiteit Amsterdam (VU Amsterdam)

Master's degree, Business administration

Università Cattolica del Sacro Cuore

Laurea in Economics and Management, Economia aziendale/manageriale