Daniel Morrison

About Daniel Morrison

Dynamic, result-oriented professional experienced in natural product rollouts and representation in the natural and grocery industry. Offer a unique blend of business, relationship building, and big-picture expertise for engaging the customer, increasing revenues, executing promotions, and growing the business. Proven success with new product development, promotional planning/spending/submitting, distribution, retail, new item/brand presentations, and bringing CPGs to the marketplace. Strong environmental values and sustainability ethics combined with an approachable, personable, and positive attitude. Active and engaging team member with a strong desire to create and achieve goals with a proven record of success.

Experience

1. Managing Partner

   Evo Hemp

   Jun 2012 — Present

   Co-created Evo Hemp brand. Responsible for bringing all Evo Hemp products to market. Present all items retailers and assisted with slotting items on shelf and into distribution. Managed National sales and brokers for Evo Hemp and responsible for the proven successful launch of the brand. • Assisted with product development within multiple grocery categories. Managed internal sales force, broker, and demo team. Developed and implemented channel strategy.• Presented all items to HQ, regional, and store buyers including category and business reviews. Created sales decks, presentations, sales material for all sales meetings.• Grew sales at Wegman’s, Sprouts, Whole Foods Market, New Season’s, Earthfare, MOMs, Giant Eagle, the Fresh Market and hundreds of other retail accounts.• Built pricing structure aligned with our COGs to have a streamlined pricing both direct and through distribution.• Slotted all skus in key distributors including UNFI, KeHe, and Haddon House.• Submitted promotions at distributor and retail level. Created promo calendars and planners.• Executed Strong promotions aligned with seasonal opportunities. Managed trade spend.• Exhibited at trade shows including Expo East/ West and many events to help guide the direction of the brand.• Utilized WFM Portal and datagarden to ensure placements, demo productivity, and void fill initiatives.• Strong understanding of supply chain. Outstanding relationship and business etiquette with suppliers, distributors, retailers, co-packers, and investors.

Education

• Northern Arizona University

  Bachelor of Science (BS), Political Science and Government

  2002 — 2006

Skills

• Sales Management
• Sales Operations
• Project Management
• Customer Service
• Microsoft Excel
• New Business Development
• Product Development
• Marketing
• Food
• Account Management
• Inventory Management
• Retail
• Pricing
• Microsoft Office
• Sales
• Brand Management
• Marketing Strategy
• Merchandising
• Social Media Marketing
• Strategic Planning