Daniel Moreno Sellars

Global Visual Merchandising Manager @AMI PARIS

Ville de Paris, FR

Promoting brand identity worldwide :• Curating collections in stores & showrooms to align with brand image & strategy• Coordinating store openings in collaboration with architect, retail, & wholesale teams, ensuring layouts and design elements enhance product presentation• Planning and executing in-store events, press days, and pop-up activations to boost brand visibility and engagement• Presenting the VM department’s vision & strategic direction at the annual Retail Seminar to global store managersCreating VM guidelines :• Developing global seasonal visual merchandising guidelines, including managing photo shoots, editing visuals & designing layout templates• Leading the successful implementation of the Yoobic app within the VM department & overseeing deployment in the China & Japan markets• Creating engaging content for the VM community, covering window & in-store rotations, product highlights & capsule collections via Yoobic• Monitoring execution through Yoobic & providing clear, constructive feedback to improve store complianceDesigning display props : • Designing & sourcing display tools to elevate product storytelling• Liaising with suppliers & monitoring costs Management : • Leading & mentoring a team of 3 visual merchandisers (2 full-time, 1 apprentice) • Managing VM budget • Delivering training sessions to store teams worldwide to support the implementation of VM guidelines & ensure high-quality in-store executionCompetitive intelligence : • Conduct regular market & competitor store visits to identify emerging trends & innovative visual merchandising practices

La Fabrique - L'école française des métiers techniques de la mode et de la décoration

Visual Merchandising, Visual Merchandising

Université Toulouse - Jean Jaurès

Licence Sociologie de l'Image et de la Communication