Daniel Miebach
Domain Owner Ux (Head of) Customer Applications @METRO.digital
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WORK HISTORY
Domain Owner Ux (Head of) Customer Applications @METRO.digital
Dusseldorf, DE
How can we best support restaurateurs with great software?Responsible for the user experience across all METRO websites, e-commerce applications and mobile apps in all 25 markets/countries. — Day-to-day activities· Developing and coaching my direct-reports· Collaboration with product management and engineering peers· Definition of priorities, UX/product strategies and OKRs· Communication of design value and impact· Project management of initiatives (e.g. usability assessments)· Business Cases, Budgeting (cost/income) and capacity planning— Key-Achievements (selection)· Recruited, developed, and led 12+4 FTE UX· Implemented and expanded SD/UX practices company-wide· Spearheaded UX KPI framework, integrating with Qualtrics XM· Directed experimentation program, design system, and DesignOps circle· Established UX SLA/SLO and standards for large-scale tenders
EDUCATION
Berufskolleg Fachschule für Wirtschaft an der WAK Köln
Communication Manager (WAK)
Köln International School of Design
Nicht Abgeschlossen
ABOUT DANIEL MIEBACH
Experienced CX/UX leader with a diverse background in IT, advertising, startups, retail, and ecommerce. Proven track record of integrating CX/UX into organizations, from vision to execution. Skilled in leading design teams and implementing initiatives that drive success. Adaptable problem-solver focused on improving customer experiences through practical, data-informed decisions. Strong communicator able to work effectively with individuals at all levels, from ICs to management.
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