Daniel McKay
Director, Advertising at New York Post
- Role
- Director, Advertising at New York Post
- Location
- Stony Brook, NY, US
- LinkedIn followers
- 500 followers
About Daniel McKay
Accomplished Cross-Platform Media Sales Director with 15+ years of portfolio management and fiscal oversight experience in the Luxury, Fashion, Travel, Health Club, Retail, Entertainment, Automotive and Education sectors. Drives sales and builds lucrative relationships with the world’s most visible brands. Develops new products and 360-degree sales strategies to drive revenue growth. Recruits, leads and develops high-performance sales teams. Takes a winning consultative approach to consistently meet and exceed individual and team goals. Known for creating a culture of collaboration and high morale. Persuasive, analytical and results-driven. Interpersonally successful at all levels.Achievements•Developed a strategic partnership with social influencer network in 2015, generating $150K in new business revenue within the first 30 days of the partnership. •Drove $1.5MM in new business revenue for 20••••15 from accounts including Ralph Lauren, Versace, Bottega Veneta, Escada, Giorgio Armani, Dolce & Gabbana, Panerai, Salvatore Ferragamo, Barneys, Bergdorf Goodman, Bloomingdales and Saks Fifth Avenue.•Integral role in the creation/launch of a luxury fashion-focused broadsheet product in 2010 that maintained an average growth rate of +55% YOY, generating a total of $9.3 MM in revenue.•Consistently met and exceeded annual revenue goals 16 of the last 17 years.
Experience
Director, Advertising
Aug 2009 — Present
Grow and manage a $16MM-$24MM advertising revenue portfolio, including Luxury, Fashion, Department Stores, Big Box, Hospitals, Health Clubs and Education. Provide leadership, training and development for a staff of up to 15, including Sales Managers, Account Executives, Coordinators and Support. Run quarterly tactics and annual strategy sessions with staff to uncover opportunities; ensure fiscal goals are consistently met and exceeded. Conduct one-on-one weekly meetings with sales team to ensure accurate forecast of monthly and quarterly revenue and address concerns that impact revenue. Manage yearly budget by account, rolling up to sector level, then broken out and managed by week. Member of News Corp’s Management Council; integral role within the Sales Development Program in the areas of recruitment, interviewing and hiring highly successful talent.
Education
Siena University
Bachelor's degree, Marketing
1990 — 1994
Skills
- New Business Development
- Pipeline Management
- Salesforce
- Online Advertising
- Integrated Marketing
- Advertising
- Budgeting & Forecasting
- Competitive Analysis
- Team Collaboration
- Recruiting Sales Talent
- Sales
- Digital Media
- Iab Digital Media Sales Certification
- Driving Print / Digital Sales
- Negotiating / Closing
- Strategy
- Management
- Salesforce.com
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