Daniel MacKrell

Technical Seo Specialist @Reach plc

Grow natural search audience across Reach\'s national and regional publications Work with senior SEO resource to implement SEO strategy Optimise websites, site structure, internal links and content; and make improvements to existing SEO products to ensure they are delivering business value Stay on top of seasonal trends and understanding Reach\'s readers - what are they interested in Perform regular SEO site audits across the portfolio of editorial sites and any new ventures Monitor and measure the impact of changes and optimisations Make data-informed decisions and suggestions, and present new find ways to optimise Reach\'s websites Work with other parts of the business and ensure that all existing and proposed developments from the Product & Engineering team comply with SEO best practices Work with developers to create monitoring programmes which identify technical issues as they arise Ensure implementation is best in class for Search Assist senior SEO resources in whole and partial-site migrations Check and improve existing site assets such as XML feeds, Sitemaps, Robots.txt Stay abreast of industry trends and new developments, and continuously improve technical SEO best practice across our sites Analyse crawl logs and suggest changes to website infrastructure to improve crawl efficiency, with the support from senior SEO resource