Daniel Lorimer

WORK HISTORY

EDUCATION

SKILLS

ABOUT DANIEL LORIMER

I am a Digital Content Expert - with a wealth of experience in developing, directing, and activating some of the internet\'s biggest formats. I started my career in TV development at Remarkable. During my four years as part of their development team we secured multiple commissions including Richard Osman\'s House of Games - which has now run for over 700 episodes on BBC Two. I then made the transition to digital media and produced original content with 100s of millions of views for LADbible Group. At LADbible I lead the creative production of the team across Sport, Factual and Entertainment - developing hits such as Minutes With and Agree To Disagree. Our original content strategy and channel management drove the LADbible YouTube channel from 100k subs to over 2 million. After LADbible, I joined Cowshed Collective where I worked across many commercial campiagns with my main focus being the FootAsylum YouTube Channel. During this time I creatively led and edit produced the 4th series of Footasylum\'s hit format Locked In - which became the highest viewed series in the history of the format. I also delivered commercial campaigns for KFC, Netlix and Jet2 as well as a host of other brands during my time there. The success of Lockedin led to Cowshed working with The Sidemen on INSIDE - their hit reality show that is now on Netflix. I developed the format and acted as Executive Creative Producer for the first series on the Sidemen\'s YouTube channel. After Inside I worked as a freelance Creative Executive for Strong Watch Studios where I was a key part of the development of Channel 4\'s new comedy YouTube channel \"A Comedy Thing!\". I also led their work in Qatar for The Match For Hope 2025. I am currently working for Sony Pictures Television\'s Digital Studio as Creative Director - where I am spearheading Sony Pictures International Production group\'s move in to the world of original content online here in the UK.