Daniel Lopez
Associate Director Commercial Strategy & Planning - Americas @Oribe Hair Care
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WORK HISTORY
Associate Director Commercial Strategy & Planning - Americas @Oribe Hair Care
US
Reporting to the Oribe Regional CS & M Director, my key function is to lead the Regional Oribe CS & P Channel Team, within the Oribe Americas Region (USA, CA, LATAM, ANZ), in the creation and implementation of commercial plans to optimize success across all sales channels within the region. The core objective being to collaborate closely with the Prestige Retail/EC Team, D2C Team and the local Salon Sales and Education teams on the Oribe brand to ensure a harmonized, multi-functional commercial plan is delivered to local markets for execution.
EDUCATION
University of South Florida
Bachelor's degree, Hospitality Administration/Management
SKILLS
ABOUT DANIEL LOPEZ
Global beauty industry leader with 15+ years of experience across luxury professional haircare brands, spanning marketing strategy, trade and experiential marketing, education platforms and international distribution. Recognised for developing integrated brand and commercial strategies that drive growth across professional salon and luxury retail channels, using education as a key lever to influence professional & consumer behaviour, strengthen partnerships and accelerate brand performance.Specialising in translating brand vision into high-impact marketing ecosystems that combine experiential activations, professional education, digital platforms and in-salon / store programmes to build brand equity and deliver measurable commercial outcomes. Known for creating scalable initiatives that elevate stylist advocacy, increase retail sell-through and deepen engagement across both the professional community and prestige retail environments.Experience that spans North America, Latin America, Europe, APAC and ANZ, leading brand expansion initiatives, developing distributor networks and executing multi-market marketing and education strategies for premium beauty brands
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