Daniel Long

Research Manager @Sainsbury's

London, GB

Lead the end-to-end design and delivery of research programmes that inform brand, marketing, and category strategy.• Partner with cross-functional stakeholders to embed customer insight into strategic planning and commercial growth.• Apply advanced analytical methods (e.g, regression, segmentation, conjoint analysis) to uncover the underlying insights and trends.• Coach and mentor junior researchers, developing team capability and promoting analytical excel-lence across the organisation.• Build new research frameworks and advanced propositions, creating best-practice materials and knowledge resources that upskill the wider insights team.• Proactively expand research influence by opening new commercial areas for the business and identifying fresh business opportunities.• Manage key partner and agency relationships to ensure methodological rigour, on-time delivery, and strategic alignment.• Translate complex findings into clear, actionable recommendations that drive measurable com-mercial impact.• Actively share knowledge internally and externally, showcasing thought leadership and passion for data-driven research.

Brunel University of London

Doctor of Philosophy - PhD, Design

University of York

Bachelor's degree

Loughborough University London

Master's degree, Entrepreneurial design management