Daniel Jolly
Digital Commissioning Content Manager, Digital Media Platforms and Planning @BBC
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WORK HISTORY
Digital Commissioning Content Manager, Digital Media Platforms and Planning @BBC
Commissioning & StrategyDrive the commissioning of promotional Children\'s & Education digital content, ensuring alignment with audience needs and platform objectives.Multi-Platform Content PlanningOversee content planning across all owned and operated BBC digital platforms, including games, apps, websites, social media, iPlayer, and BBC Sounds.Data-Driven StrategyDevelop and implement audience-focused strategies to meet key performance indicators (KPIs) and maximise content impact.Editorial & Release ManagementManage editorial development, scheduling, and content rollout to ensure a cohesive and effective brand strategy.Budgeting & Rights NegotiationOversee financial planning and rights negotiations for commissioned content to optimise resources and partnerships.Performance Analysis & Brand GrowthConduct in-depth performance reporting, extracting key insights to refine strategies and drive brand growth.
EDUCATION
Habergham Sixth Centre
A-Levels
Manchester Collage
PHP and Web Technologies
The Manchester Metropolitan University
Bachelor of Applied Science (B.A.Sc.)
King's College London
Artificial Intelligence for Business Change [L4]
SKILLS
ABOUT DANIEL JOLLY
I work across kids commissioning, YouTube growth and AI‑led business change.I’ve spent 14+ years commissioning and producing digital content for young audiences, with a focus on platform‑native ideas, building strategies that balance public‑service values with how kids actually find, watch and engage with content on YouTube and social.YouTube & channel launchesA big part of my work is YouTube‑first commissioning: developing original formats and launching channels built around audience behaviour. I embed digital thinking at the point of commission, so growth and performance are designed in from the start.AI & business changeAlongside commissioning, I’m undertaking an AI for Business Change apprenticeship at King’s College London. My interest is in using AI to strengthen insight, performance and commissioning workflows, while protecting editorial judgement, compliance and creativity.Currently, as Content Impact Manager, I drive the digital commissioning pipeline for 7+ Animation & Entertainment, shaping strategy, delivery and audience growth across BBC platforms.
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