Daniel Jeffery
- Role
- Vice President and General Manager - B2b Brand Engagement at American Express
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
Experience
Vice President and General Manager - B2b Brand Engagement
Feb 2021 — Present
Focused on delivering scale and efficiency across B2B Marketing and driving a seamless global brand experience for our customers and prospects. Responsible for: CONTENT: We deliver content across site, social and email channels to help our customers and prospects do more business while increasing consideration and demand for our solutions. EXPERIENCES: We run sponsorships, flagship events, gifting & our convention center lounge program across GCS with the aim of driving deeper connections and engagement with our brand. MULTI-CULTURAL MARKETING: We help ensure minority-owned small businesses get the support they need to succeed while also helping Amex reach diverse new audiences.
Skills
- Shared Services
- Operations Management
- Marketing
- Marketing Strategy
- Global Business Development
- Value Propositions
- Competitive Intelligence
- Customer Acquisition
- Customer Experience
- Business Strategy
- Digital Marketing
- Strategic Communications
- Project Management
- B2b
- Operational Excellence
- Direct Marketing
- Financial Services
- Employee Training
- Mergers & Acquisitions
- Organizational Capability
- Strategic Planning
- Relationship Management
- Organizational Learning
- Marketing Communications
- Global Marketing
- Product Marketing
- B2b Marketing
- Market Intelligence
- Partnership Marketing
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