Daniel Jackson
Senior Insight Manager @Circana
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WORK HISTORY
Senior Insight Manager @Circana
GB
EDUCATION
Edge Hill University
Bachelor of Science (BSc), Business, Management, Marketing, and Related Support Services
Ken Stimpson Community School
A-Levels, GCSE's & iFs Diploma, Several
ABOUT DANIEL JACKSON
As Business Intelligence Director for AI across EMEA at Circana, I work with clients across the region to deliver AI-powered intelligence that supports stronger commercial decision making in FMCG markets. With years of experience across insights, category management, and trade marketing, I have built a broad set of skills spanning commercial analysis, consumer and shopper insight, forecasting, and senior stakeholder communication. My focus is on helping businesses get more value from their data — whether that\'s understanding category dynamics, identifying growth opportunities, or building a clearer picture of shopper behaviour. I work across a range of analytics tools and platforms to bring to the surface insight that is clear, relevant, and connected to real business outcomes. Where AI can accelerate that process or sharpen the output, I look to embed it in a way that is practical and commercially grounded.
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