Daniel Hodges
Head of Sales @Bm Aluminium Now Part Of Forterro
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WORK HISTORY
Head of Sales @Bm Aluminium Now Part Of Forterro
Sales leader and hands-on contributor with responsibility for revenue growth across the UK and Ireland. I operate as a player-coach, combining strategic leadership, pipeline direction, and commercial planning with active front-line selling on key opportunities and strategic accounts. My focus is on building predictable performance through consultative sales, strong stakeholder management, and disciplined execution from first conversation through to long-term customer success.Key responsibilities and impact • Own and deliver new business and account growth across the UK & Ireland, translating commercial goals into clear territory plans, pipeline strategy, and execution rhythm. • Lead by example as a player-coach, remaining actively involved in prospecting, discovery, solution shaping, negotiation, and closing, particularly on complex and high-value opportunities. • Coach and develop the sales approach across the team, supporting best practice in qualification, value-led proposals, objection handling, pricing conversations, and deal progression. • Build relationships with senior stakeholders, aligning solutions to operational needs, compliance requirements, and measurable return on investment. • Partner closely with technical, implementation, and support teams to ensure smooth onboarding, adoption, and retention, strengthening customer advocacy and long-term value. • Maintain accurate forecasting and pipeline management through CRM discipline, ensuring visibility of activity, conversion, and performance trends to inform decision-making. • Drive continuous improvement across sales process and messaging by capturing market feedback, competitor insight, and customer outcomes, feeding learning into go-to-market activity.Recognition • Pinnacle Club Award (2025) for exceptional commercial performance and contribution.
ABOUT DANIEL HODGES
With over 13 years of experience in the software and aluminium fenestration industries, I lead sales strategy and revenue growth at BM Aluminium as Head of Sales. I oversee a national sales organisation driving adoption of our market-leading SaaS platforms — LogiKal, a CAD/CAM solution for aluminium fabrication, and LogiKal MES, a real-time Manufacturing Execution System (MES) that supports digital factory transformation.I’m passionate about building scalable go-to-market (GTM) strategies and developing high-performing sales teams that consistently deliver results. By applying solution-led selling and enterprise methodologies like MEDDPICC, I ensure our sales process is structured, data-driven, and focused on helping customers achieve measurable efficiency and growth.As a SaaS sales leader, I combine strategic vision with hands-on coaching, empowering my team through collaboration, accountability, and continuous improvement. My focus is on aligning people, process, and technology to accelerate performance — from pipeline generation and deal execution to customer success and long-term retention.At BM Aluminium, I’m committed to positioning our business as the trusted partner for digital transformation across the aluminium manufacturing and fabrication sectors — driving innovation, productivity, and sustainable growth across the UK and Ireland.
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