Daniel Herrera
Crm Platform Manager @Abbott
Signup · Get unlimited contacts
WORK HISTORY
Crm Platform Manager @Abbott
Maidenhead, GB
Leading the region’s CRM platform efforts to increase customer engagement across Europe, Russia, Israel, South Africa and Middle East countries as well as supporting affiliates to maximise the opportunities which CRM engagement programs offer Implementing and supporting a strategic roadmap for the short- and long-term success of the Abbott EMEA CRM program Leading the deployment, upgrade and adoption of new / existing CRM infrastructure & capabilities Product Owner for the SFDC and Veeva CRM platforms; SalesCloud, MarketingCloud and Service Cloud across EMEA Developing and deploying strategies which Maximise the ROI & impact of CRM systems to the business in order to recruit new customers, drive customer satisfaction and ultimately generate incremental sales Providing operational management of all third-party vendors including creation of business SOPs and other required documentation to inform stakeholders. Includes development and implementation of regular stakeholder training, certification and periodic assessment of performance Overseeing compliant operation of the System (i.e. Privacy, GDPR, Consent) by affiliates Managing related CRM administration including user licenses/user set-up and affiliate queries Managing relationships with vendors and relevant suppliers Developing strong CRM focused driven eCommerce strategies to support commercial objectives Partner with Business and Market Insight (B & MI) colleagues to develop and roll out relevant and high impact reports on relevant business performance and market dynamics to the appropriate teams and in relation to measuring the success of project roll outs and measuring the impact of activities in the field Defining continuous improvements of CRM platform (feature innovation / roll-out, improving customer journeys) based on KPI’s
EDUCATION
Middlesex University
Bachelor of Science (BSc) Hons, Audio Production
SKILLS
ABOUT DANIEL HERRERA
IT EXPERIENCE A focused individual with solid IT experience in the Salesforce.com,Veeva and CRM arena within the project lifecycle (SDLC) Systems & UAT management leader: strategy, script writing, validation and execution of system functions and cloud applications Robust data & platform performance analytic skills: sales maximisation, customer experience and marketing success through data mining, business intelligence and system developmentSOFT SKILLS & LEADERSHIP Solid experience within both the Agile Scrum and waterfall frameworks Demonstrated leadership and team management within cross functional teams including Digital, IT, Commercial, Marketing and Sales Comfortable to work alone or with large team structures with a clear focus on success, surpassing targets and positive attitudeMUSIC INDUSTRY Qualified Audio Engineer; excellent knowledge of electronics, cable and wiring, PA systems, rigging, music instruments, effects, dynamic processors, digital and analogue workstations, acoustics and sound theory Distinguished practitioner of sequencing, editing and mastering software such as: Logic, Peak, Pro tools and Sadie
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.