Daniel Helfrich
Team Lead Digital Analytics @AutoScout24
Munich, DE
EMAILS
MOBILE NUMBERS
+91 *********19
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WORK HISTORY
Aug 2023 — Present
Team Lead Digital Analytics @AutoScout24
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Munich, DE
Providing strategy for user data collection with Google Analytics and in-house tracking in data lake.Enabling colleagues to take data driven decisions with traffic data, user tracking, product performance tracking and A/B testing.
EDUCATION
2014 — 2017
Hochschule für angewandtes Management
Master of Arts (M.A.), Wirtschaftspsychologie
2011 — 2014
Hochschule für angewandtes Management
Bachelor of Arts (B.A.), Wirtschaftspsychologie
SKILLS
Web AnalyticsAdobe AnalyticsOmnitureWeb-Content-ManagementSEOMagentoOpencartUmfragedesignSocial MediaE-CommerceMicrosoft OfficeMarketingManagementSoziale MedienUnternehmenskommunikationSuchmaschinenoptimierung (SEO)Microsoft ExcelSocial Media MarketingOnlinewerbungDigitales MarketingOnline-Marketing
ABOUT DANIEL HELFRICH
Analytics, Tracking, Conversion Optimization & Data Strategy
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