Daniel Heiney-Gonzalez
Product Manager @ Southwire Company | Hand Tools, Meters & Wire Management
- Role
- Product Manager at Southwire Company
- Location
- Norfolk, VA, US
- LinkedIn followers
- 500 followers
About Daniel Heiney-Gonzalez
Product development and channel marketing professional with over a decade of experience specializing in commercialization strategies, successfully taking products from concept to market through structured processes.• Expert in driving $50M+ category growth by leveraging customer insights, market trends, and data-driven decision making• Skilled in price and promotional strategy, forecasting accuracy, and Excel-based analysis to ensure optimal profitability• Proven ability to collaborate with sales teams and major retailers while streamlining operations and enhancing business efficiencies• Skills: Proficient in Spanish; Advanced in Excel, Proficient in Qlikview, Workfront, Tableau, GIMP2.0, Microsoft Office, Access, SharePoint, PWA, Project, Power BI, SAP, IBP, SPSS, Qualtrics
Experience
Product Manager
Jul 2022 — Present · Norfolk, VA, US
Lead the Hand Tools, Meters & Wire Management product lines, overseeing product roadmap, pricing, promotions, forecasting, R&D, supplier management, and profitability.• Coordinated cross-functionally with sales, marketing, supply and finance to execute category line reviews and negotiations with The Home Depot, Lowe’s, Amazon, Menards, Orgill, True Value, Ace and Do It Best
Education
Universidad de las Américas, A.C.
International Business & Spanish
2009 — 2009
Alfred Lerner College of Business & Economics at University of Delaware
Bachelor of Science, International Buisness & Marketing
2006 — 2011
Universidad Mayor
Spanish
2008 — 2008
Skills
- Teamwork
- Spanish
- Marketing Research
- Spss
- Customer Service
- Sales
- Market Research
- Social Media
- Marketing
- Editing
- Powerpoint
- Microsoft Excel
- Research
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