Daniel Harvell

About Daniel Harvell

For over a decade, I have provided a variety of traditional marketing, digital marketing,…

Experience

1. Owner

   Social Edge Solution

   Jan 2012 — Present · Austin, TX, US

   Strategized, wrote and published daily social media (Facebook, Twitter, LinkedIn, Instagram, etc.) posts for various businesses.• Created social media accounts for various businesses.• Weekly blogging for various companies, focusing on original quality content that also provides search engine optimization benefits.• Writing and distribution of press releases to local and national media outlets.• Copywriting and copyediting.• Creation, maintenance and updates of websites. • Creation of traditional marketing pieces (flyers, business cards, brochures, etc.).• Increased businesses search rankings through search engine optimization (SEO) techniques.• Strategized, created and executed regular and special promotion email campaigns. • Developed, wrote and published e-newsletters. • Project and task management of all communications efforts for international marketing team.• Planned, organized and directed lifestyle and product-focused photo shoots.• Supervised and provided feedback for video and photo editing.• Planned and implemented digital marketing strategies including paid traffic buys, paid social media ads, one-click options for partnerships, banner ads, A/B testing of email and website components, affiliate assets, organic social media, high-end video production assets, and social media videos.• Updated and maintained various aspects of e-commerce platforms.• Analyzed various marketing data including traffic, social, email, e-commerce and general website performance and made recommendations and/or instituted changes based on data for optimal performance.• Developed relationships and deals with business partners with the purpose of increasing brand exposure and revenue.• Cultivated relationships, negotiated contracts and provided materials for social media influencer promotional purposes.• Managed marketing and design teams of up to 15 employees both locally and remotely.• Created, updated and successfully executed annual marketing calendars.

Education

• Florida State University

  BS, Business Management

  1993 — 1998

Skills

• Content Strategy
• Proofreading
• Brand Management
• Brand Development
• Photography
• Leadership
• Hootsuite
• Nonprofits
• Copy Editing
• Advertising
• SEO Copywriting
• Facebook Marketing
• New Media
• Online Advertising
• Editing
• Publicity
• Search Engine Ranking
• Blogging
• SEO Audits
• Twitter
• SEO
• Media Relations
• Social Networking
• Social Media
• Google Analytics
• Social Media Marketing
• Dreamweaver
• Event Management
• Search Engine Optimization (SEO)
• Marketing
• Web Content Management
• Online Marketing
• Strategic Communications
• Facebook
• Copywriting
• Web Content
• Digital Marketing
• Marketing Communications
• Press Releases
• Brand Awareness